The consumption economy shows its face. Our planet is struggling from ecology cataclysms, we are struggling from the social inequality. The need to always be "in", the speed of outer and inner information flows, the generations alternation... Fashion is polluting both from resources and mental health sides of the problem. We believe that only through the redesign of the industry we can step to a positive change.
We aim to create new ecosystem, where clothing will be produced, delivered and consumed digital-first. Only the neccessary schould be sewn. This way we can decrease the ecological footstep from fashion production as well as narcissistic desire to be always in new clothing in social waters.
